Pandora presents Charms for Change in support of UNICEF for World Children’s Day, a limited-edition charm with $20 CAD from each purchase donated to UNICEF to support the world’s most vulnerable children to lead healthier and safer lives and fulfil their potential. Charms for Change gives Pandora fans a way to donate and wear their support for these young voices.
The heart within our world
For World Children’s Day, Pandora has created a limited-edition globe-shaped charm that opens to reveal a small silver heart at its centre. $20 CAD from each purchase is donated to UNICEF. To highlight how children's passions can be realised with the right support, Pandora launched a short film voiced by actor Millie Bobby Brown, a Pandora ambassador. Children of different ages came together in a creative workshop and were encouraged to dream big and build something that reflected their future aspirations in a creative workshop.
Wear your support
Our limited edition charm is the perfect way to wear your support, all that's left is to choose your new favourite Pandora bracelet.
Pandora Charms for Change
Currently, the world is home to 1.8 billion young people. Equipped with the right resources and opportunities, these young voices could become the next generation of future leaders, entrepreneurs and changemakers. However, for many, this remains a distant dream. Pandora supports young voices. Our partnership is helping UNICEF to reach more than 10 million children and young people with opportunities to learn, express themselves and find work in the future.
The gift that gives so much more
Give your loved one a gift that supports young voices and allows them to wear their support for children around the world.
For every Pandora for UNICEF charm sold between October 22, 2020 and January 22, 2021, Pandora will donate $20 CAD of the purchase price per charm to UNICEF’s work for children and young people including education, gender equality, rights awareness, personal empowerment and civic engagement programmes.
UNICEF does not endorse any company, brand, product or service. The children featured are not beneficiaries of UNICEF programmes.