Honouring love through craftsmanship
Francesco and Filippo share an appreciation for the art of craftsmanship; a trait that is evident in every Pandora collection. For example, our high-quality sterling silver is such an iconic material because it’s durable, robust and resilient, making it perfect for everyday wear since it maintains its colour and lustre.
The creation of every piece of Pandora jewellery is a carefully-orchestrated journey, where our talented craftspeople in Thailand work their magic using a variety of different materials and methods. A piece of jewellery can pass through up to 25 pairs of hands during the steps of the crafting process. This special care and consideration makes sure that no enamel pieces are exactly the same. The process is a true labour of love.
We are dedicated to honouring love through our craftsmanship. A central theme throughout the entire process – from creative vision to design and development – hinges around the idea that jewellery is the tool through which we’re able to give voice to people's loves. It’s the realisation that the expression of the most illustrious kind of love starts with action.
– Pandora’s SVP Creative Directors, Francesco Terzo and A. Filippo Ficarelli
Introducing: Sterling silver
Durable, robust and resistant, sterling silver is an ideal choice for high-quality jewellery. But it's more than just the practical choice: it also appeals to an emotional desire to have a piece that can weather the passage of time along with its wearer.
But what is sterling silver exactly? Sterling silver is what’s known as a metal alloy, and to be considered sterling silver, the alloy must contain at least 92.5% pure silver.
Modern and minimal, sterling silver is guaranteed to be a contemporary choice – discover our latest pieces crafted from sterling silver today.
Dedicated to reducing our carbon footprint, we’re thrilled to announce that, as of now, we only source 100% recycled silver. We expect that by the end of the year, all our new silver products will be produced with 100% sterling silver.