With a natural brilliance, beautiful lustre, unique density, superior malleability and resistance to tarnish, gold is the perfect material to be shaped into almost any design.

Fact: 1 of 5

Our future will be 100% recycled

In 2021, 54% of the silver and gold in Pandora’s jewellery came from recycled sources. We have set a target that by 2025 all of these metals must come from recycled sources.

Fact: 2 of 5

Gold is measured in its own unit

Gold is the only precious metal with its own unit of measurement - the karat. The highest possible karat level is 24, also known as pure gold (containing a minimum of 99% gold).

Fact: 3 of 5

Karat' and 'carat' are not the same

Karat must not be confused with carat, which is the weight measurement for gemstones.

Fact: 4 of 5

The more pure the gold, the more karat

Fineness refers to the parts of gold per thousand. 18k gold has a fineness of 750 – in other words containing 75% pure gold.

Fact: 5 of 5

The oldest metal known to mankind

The earliest evidence of our fascination with gold are of pieces found in caves used by Palaeolithic man over 40,000 years ago!


Early civilisations associated gold with Gods and rulers. Humans almost intuitively placed a high value on gold, equating it with power, beauty and the cultural elite. Today, gold has taken on a more romantic association, often given as a token of love.


Keep your Pandora perfect

Keep your Pandora collection as sparkly as you are! Discover how to clean your jewellery and give it the care it deserves.

Care set
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