Why do we give gifts on Valentine’s Day?

For most people, Valentine's Day is all about love. So what better way to celebrate than by sharing a gift with that special someone? The act of gift-giving on this day actually dates back to the 17th century, when loved ones would share flowers as a token of their affection.

Since then, it's become tradition to mark the day with little acts of love, from sending thoughtful gifts to heartfelt messages. This year, capture the romance of Valentine's Day with a piece of sparkling jewellery -- the perfect gift to express your love.

How much should I spend on a Valentine’s Day gift?

"When choosing Valentine's gifts for your loved one, there are no rules on how much you should spend -- it's totally up to you. The main thing is picking a design they'll really appreciate. The Pandora Valentine collection features lovely pieces for every budget, so it's easy to find signature jewellery for that special someone.